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For over 20 years, the Foundation founded by Günther Rid promotes the middle-class Bavarian retail trade with an extensive seminar and coaching programme. The aim is a strong, active retail trade prepared to innovate, as well as the preservation of a varied city centre culture. The demanding Rid Foundation further education programme offers of the guarantee not only of the highest professionalism and consultation competence of our employees, but also a mode of thinking oriented to a sense of responsibility. Modernity on the one hand, and sustainability on the other hand, are not contrasts, but important added value for our customers. .